Visual Communication – Graphic Design (MA)

Aakriti Khurana

Aakriti Khurana is a graphic designer, with strengths in typography and visual
research. She makes the most of her over-thinking into a design practice that
oscillates between symbolic representation and chaotic expression. With an
affinity for analogue methods of creation, she devotes serious time to thinking
through making and making without thinking. She has an academic background in Communication
Design and Nursery Teachers’ Training.   




Degree Details

School of Communication

 "No vulnerability, no creativity.
No failure, no innovation." - Brene Brown 

Aakriti’s constant search for value in the socio-cultural-physical world and
understanding perspective shifts has been fuelled by her time at the RCA. When
she’s not at work, she’s distracted by anything and everything. Exploring,

The lockdown has pushed her into grounding herself, and finding her purpose,
professionally and perhaps personally. With an influx of mindful practices to
create the new normal, Aakriti now stands precisely where the end of a Master’s
would cause her to be: with one hand clutching her portfolio and the other hand
outstretched, fishing for employment, just like most of the pandemic struck

"Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas." -Beatrice Warde, Crystal Goblet
A structure is invisible to a person for a few reasons:
Maybe this structure was ideated as a response to the absence of such a structure, made and applied into the mechanics of the world long before the existence of said person. So, this structure has been background noise; in the world of their own purpose, there wasn’t any need or any interest in understanding the core existence of said structure. ‘Who cares about how type is set, I just want to read what’s written!’
"the mental eye focuses through type and not upon it"
That is the premise of invisibility that a book type designer would create in; knowing full well that the hundred of hours spent in meticulously tweaking every glyph into a harmonious typeface will be beautifully rewarded as being a well-oiled cog in the machine, of chance reading.
Typography and typesetting was primarily a technical practice that emerged with the expansion of the printing press. It was a profession of numbers, minute distances on paper, of working with ink that would fill up the shape of each letter, a humane effort in what became a mechanical and automated job through the years. Now your computers, laptops, phones and smart watches all display text typeset in a default manner. Digital default is the cheap heir of the letterpress; cheap because it’s quick and easy. This is in no way a disregard to the technological advancement that brought us to this stage; but is an example of a typographic version of Moore’s Law.




Design for social impact
Design research
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